Problems
The indication is not obvious. the flow is confusing, poor user experience.
The goals
Improve the overall user experience, and enhance end-users workflow.
User Personas
Based on the product solutions, our target audience mostly centered around mid-age middle class parents whose kids got chronic suppurative otitis and constantly needs to be taking care of the symptoms.
Due to the secondary research result, out of 425 valid responses, overall most parents displayed adequate knowledge (77%), positive attitude (61%) and good care-seeking practices (70%).
User Personas
What I noticed initially was that there were many usability issues that I call "low-hanging fruit". These are issues we find that can easily be fixed following basic usability standards without disrupting the existing user experience.
Sketching & Task Flows
I'll usually start my design process with low fidelity sketches, wireframes, and flows. I'll begin the process in isolation to gather all my thoughts, then I had working sessions with key team members (including product manager, dev leads)
Finalize Visual Designs
The outcome
We addressed usability issues across the entire product, reduced the mistaken
and steps for the scan flow and added more efficiency.
